Adventures Brewing Company

PERSONAL WORK

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AN ODE TO CRAFT BREWERIES

I'm a big fan of craft breweries and their fun packaging design. Adventures Brewing is a personal project where I designed my own craft beer brand as if it where a real world product. The concept centers around themes found in adventure stories. The brand reflects my sense of humor and love of illustration, hand drawn type, craft beer, and adventures.


PERSONAL PROJECT
Brand Identity, Packaging, Typography, Illustration, Copywriting, Finished Art

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The logo is designed to resemble an outdoors badge you might find sewn on a backpack. An advtenturer looks over the horizon.

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Each beer flavor is based on an adventure theme or character trope. Party animal is inspired by MTV in the 90s.

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Our characters from the beer labels star in an an environmental campaign titled "For the Adventurous."

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Copyright © 2021 Travis McCain