Perform[cb]
CASE STUDY
THE CHALLENGE
In 2019 Clickbooth was known as the #1 marketplace for online performance marketing. It uses it's proprietary technology to connect marketers with customers. At the time Clickbooth owned two other companies: Adperio and IgniteOPM, and decided to merge all 3 companies into one unified brand to simplify operations. The task was to create a new name, logo, and identity system and launch it in 3 months. I worked together with the in-house marketing and executive teams to chart the new way forward for the brand and Perform[cb] was born.
OUTCOME
After leading the CEO and executive team through a brand discovery session, we defined 3 key attributes: Collaboration, Technology, Results. Using these attributes as a guide I created a logo and brand identity that better represented the company as the leader in performance marketing. Perform[cb] has since won many industry awards and is recognized as a Best Place to Work. The rebrand launched successfully on time in 2020 and resulted in the sale of the company in 2021.
ROLE
Strategy, Branding and Identity Design, Logo Design, Print and Digital Assets
MOODBOARD
I put together 6 different moodboards during the initial stage of the rebrand to gain consensus on the look and feel of the brand. The above design was the final version we used to guide the design direction.
